The Fundamentals of **Design**
Deconstructing the essential ingredients for creating delightful digital experiences: UI and UX.
The Core Difference: UI vs UX
Think of a ketchup bottle. UI is the appearance; UX is how easily the ketchup comes out.
User Interface (UI)
UI is the LOOK and FEEL. It is the aesthetic presentation and interactivity of a product.
Keywords: Visual Design, Color Palettes, Typography, Buttons, Layout, Responsiveness.
User Experience (UX)
UX is the FUNCTION and USABILITY. It is how a user feels while interacting with a product.
Keywords: User Flow, Information Architecture, Usability Testing, Research, Accessibility.
4 Essential UX Principles I Follow
Users spend most of their time on other websites. My designs follow familiar patterns to reduce the learning curve.
Every element must be understood at a glance. Users need immediate visual confirmation that an action was successful (e.g., a button turning green).
The time to acquire a target is a function of the distance to and size of the target. I make key buttons large and easily reachable.
Design must be usable by everyone, regardless of ability. This includes proper color contrast, keyboard navigation, and alt-text.
My Simple UX Design Process
I believe in a continuous, iterative cycle, not a rigid, linear path. Here are the core stages:
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